Where people become the experience
Field9 works with brands and organisations that want to connect with people in the real world — not through ads, scripts, or influencers, but through participation.
We design experiences where people don’t just see the message — they take part in it. The result is genuine interaction, real reaction, and moments that feel human because they are.
A different way to engage
Traditional marketing talks at people.
Field9 invites people in.
By placing brands inside shared experiences — team challenges, friendly competition, and public moments — we create connection that feels natural, not forced. People engage because they want to, not because they’re being sold to.
This approach works because:
Participation builds trust
Real reactions create credibility
Shared moments spark conversation
How brands use Field9
Brands and organisations work with Field9 in a number of ways, depending on their goals, audience, and appetite for involvement.
On The Field
Short, people-led moments captured in real environments.
Casual interviews, team stories, and behind-the-scenes snapshots that highlight the humans behind the brand — not polished talking points.
Ace It or Disgrace It
A simple challenge. A real moment. No second chances.
Ace It or Disgrace It is a Field9 challenge format built around participation and pressure. People are invited to step up, have a go, and see what happens.
Some ace it.
Some don’t.
That moment — the effort, the miss, the reaction — is where connection and content are created.
The format is:
Inclusive and easy to take part in
Adaptable to almost any space
Designed to generate genuine reaction, not rehearsed responses
Ace It or Disgrace It can run:
In workplaces
At venues or community spaces
As a public-facing activation
Or as part of a Battle of the Brands
Battle of the Brands
Friendly competition between teams, departments, venues, or locations.
Battle of the Brands brings people together through shared challenge and light-hearted rivalry — creating energy, team pride, and moments that people talk about long after the day is over.
It’s not about winning.
It’s about involvement, culture, and shared experience.
More than promotion
Field9 brand experiences aren’t designed to push messages.
They’re designed to:
Reveal how people actually respond
Create unfiltered moments and feedback
Capture content that feels earned, not produced
The moments created through Field9 experiences can then be shared internally to strengthen culture, or externally to showcase people, values, and personality across social and digital channels — providing a return that traditional campaigns and activations rarely deliver.
Why this works
Authentic engagement, not impressions
Real reactions, not rehearsed messaging
Content that can be reused and repurposed
Insight into how people experience your brand in the real world
Field9 doesn’t replace marketing.
It adds something marketing alone can’t achieve.
Who this is for
Field9 works best with brands and organisations that:
Value people over polish
Want connection, not just reach
Are open to participation and feedback
Believe shared experience builds trust
Let’s explore what an experience could look like
Whether you’re looking to energise your team, engage your audience, or simply try something different, Field9 can tailor an experience that fits your people, space, and goals.
Get in touch to explore a Field9 brand experience.